While the concept of beauty is evolving in America and beyond

Shifting Beauty Standards

The standard of beauty is changing. Social media now allows people to showcase their own beauty, bypassing traditional “ad men” who once dictated beauty standards. Women can now flaunt their natural beauty through social media posts that receive thousands of likes, celebrating diverse body types.

Evolving Perceptions

As beauty standards shift in America and globally, data supports this change. Recent research reveals that the average woman’s body size is evolving. A study published in the International Journal of Fashion Design, Technology, and Education shows that the average woman is no longer a size fourteen. Let’s delve into the details.

The Study’s Findings

The study analyzed over 5,500 American women. It found that, over the past two decades, women’s average size has increased. At the turn of the millennium, the average waist size was 34.9 inches. Today, it has risen to 37.5 inches. This change reflects “greater distinctions” related to race and ethnicity.

Expert Insights

Susan Dunn, a lead expert on the study, commented, “We hope this information reaches both the industry and consumers. Knowing the average size can significantly improve women’s self-image.” She continued, “We also hope the apparel industry acknowledges that these women aren’t disappearing. They deserve well-fitting clothing available in more places than just online or in back corners.”

Fashion Industry’s Response

Currently, the average American woman wears between sizes sixteen and eighteen, the lower end of plus sizes. It might be time for the fashion industry to align its designs with real body types rather than unrealistic models.

Call for Change

The study advocates for updating clothing sizes to reflect the average American woman’s current dimensions. Instead of forcing women to fit outdated sizes, the fashion industry should adapt to modern trends.

The Future of Fashion

Dunn and Deborah Christel, co-author and faculty members at Washington State University, demonstrate that the average American woman now shops for sizes sixteen and eighteen. Fashion experts must adapt to these changes or risk becoming irrelevant.

Your Thoughts?

What do you think about this shift in fashion?